naxtones.blogg.se - What is a digital activation point

The definition of what we consider as “marketing” is constantly changing and becoming broader.

The marketing trends that will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization.

While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. Today, there’s a desire to make marketing more human again.

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. We ourselves tripled revenues for our weekly blog content service during the pandemic as more businesses realized that content marketing is the most predictable way to generate a return on marketing.īut some things are certain.